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Why creating
a Digital Closet?

VÒNG stands for circle! And we chose this word because it’s short, it’s inclusive and it’s closed, therefore has no waste! Join us to close the circle in fashion and create the VÒNG!

VÒNG stands for circle! And we chose this word because it’s short, it’s inclusive and it’s closed, therefore has no waste! Join us to close the circle in fashion and create the VÒNG!

People often connect sustainable fashion with… shopping. Usually expensive or with limited choices in terms of variety and often with a lot of effort. As this image vividly illustrates, contrary to popular belief, making our wardrobe more sustainable is as easy as…wearing the clothes we already own! Don’t get us wrong, when we need to buy new, then we should definitely go out and support sustainable, circular, ethical, fair trade brands, retailers and artisans. BUT, the most sustainable clothes are in fact the ones already in our wardrobe! And with that in mind, ZELUS embraced a vision to make… shopping from your closet easy, fun, full of choices and surprises and mindful of your wallet!

VÒNG is a project that aims to help everyone love the products that are already in our wardrobes. We are planning to do that by making the digitization of everyone’s closet as easy as a swipe, a selfie, or a 5-sec photo shoot! After that, the fun begins! While people share their daily outfits and exchange likes and ideas, VÒNG will track their favourite styles and items and will make sure to give them styling tips, suggest giveaways of items someone else would love more and guide them through a treasure hunt in other closets! And in the cases, they need something additional, they will be able to skip repetitive advertising of things they checked once but never fell for them! They will also be able to skip buying the wrong items and having to return them, because they don’t fit or they were an impulsive buy. They will get suggestions that match their style, they fit AND they are as sustainable as possible!

What if you are a business?

VÒNG will suggest its users products that match their style, their needs and their existing items, and raise their awareness about the social and environmental impact of these options, so that they make informed choices they won’t regret! These aspects are key to the strengthening of the relationship of producers and retailers with their digital customers, since the latter ones will get suggestions of products they will actually love and won’t regret. Businesses whose products and services are driven by sustainability, circularity and ethical practices will be prioritized in VÓNG’s recommendations. If you are aready striving towards these goals: perfect! Get visibility in front of an audience who is looking for you! If you are not there yet or you don’t know where/how to start, use our self-assessment tool to understand where you stand. Follow our recommendations and make your buyers proud of their choices!

We welcome all businesses offering services that help maintain our clothes (mending or upcycling), or keep the clutter in our closet to the minimum (like renting) or help to better use what we already have (like styling services) to reach out! We and our users want to know about you and where to find you! Moreover, we welcome all businesses who already offer or are willing to offer second-hand, up-cycled, recycled, sustainable, ethical, and/or circular products as well! Because we do want to know about you when we do go for shopping! Last but not least, please let us know if you collect clothes in order to donate them to people who need them or to provide them to businesses who will utilize them. It is a fact, that often we do need to get rid of items we cannot reuse and then the best is doing something good with them instead of throwing them away. Let us know who you are and where to find you! We’d be glad to support you!

Would you like to be part of the VÒNG circle? Fill in the form below and we’ll get in touch with you!